Post by samueldavidd109 on Feb 20, 2024 17:06:10 GMT 10
In a context that is more digitalized than ever, outdoor advertising continues to be an essential format within the media ecosystem. Innovation and research have been the recurring themes today at the XXVIII LA FEDE Outdoor Advertising Conference , which will be held from June 12 to 14 at the San Miguel Auditorium in El Puerto de Santa María (Cádiz). Agatha Romo, from Exterior Plus, presented the presentation "Advertising memory, age and the media", given by Córdoba Ruiz, CEO of Grupo Entusiasmo and President of LA FEDE - Agencies of Spain. " We receive an impact every 6 seconds, which implies 6,000 impacts a day, of which we only remember 18 ," Córdoba began by saying, highlighting the importance of the external environment when it comes to being in people's daily lives.
How do you get a brand to be remembered in such a saturated environment? cordoba ruiz The secret, impacting the moments of "truth" . That is the key to reaching consumers, creating a good Denmark Telegram Number Data user experience, and generating good recommendations and influences. "It's about telling the brand's story in each moment of contact , since each consumer is different," commented Córdoba. In this sense, Neuromedia has created a platform that helps identify each consumer and discover how they behave when faced with advertising . "Young people need fewer impacts to generate brand memory," she added, highlighting the difference between one type of audience or another. " Outdoor is a medium that generates a lot of memory , but the investment is not in line with it," he stated, which implies the need to relate brand memory and investment in advertising to achieve great results, and get the most out of Out Of Home.
And the thing is that the exterior is in the day-to-day life of our lives, and this is how Córdoba explained it, highlighting that it is a universal medium, and at the same time local and permanent. "It is there 24 hours a day, 7 days a week, and 365 days a year ," she said. "Although many think that this is expensive, the cost is relative," she added, highlighting the need to invest to achieve successful results that connect with people. To conclude, it has encouraged taking advantage of digitalization in the outdoor environment to favor the personalization and interaction of consumers with the brand, taking advantage of artificial intelligence to create new experiences with digitalized outdoor advertising , in real time. "A unique way to bring the brand closer to users," she concluded, adding that "the outside world adapts and has a great future . "
How do you get a brand to be remembered in such a saturated environment? cordoba ruiz The secret, impacting the moments of "truth" . That is the key to reaching consumers, creating a good Denmark Telegram Number Data user experience, and generating good recommendations and influences. "It's about telling the brand's story in each moment of contact , since each consumer is different," commented Córdoba. In this sense, Neuromedia has created a platform that helps identify each consumer and discover how they behave when faced with advertising . "Young people need fewer impacts to generate brand memory," she added, highlighting the difference between one type of audience or another. " Outdoor is a medium that generates a lot of memory , but the investment is not in line with it," he stated, which implies the need to relate brand memory and investment in advertising to achieve great results, and get the most out of Out Of Home.
And the thing is that the exterior is in the day-to-day life of our lives, and this is how Córdoba explained it, highlighting that it is a universal medium, and at the same time local and permanent. "It is there 24 hours a day, 7 days a week, and 365 days a year ," she said. "Although many think that this is expensive, the cost is relative," she added, highlighting the need to invest to achieve successful results that connect with people. To conclude, it has encouraged taking advantage of digitalization in the outdoor environment to favor the personalization and interaction of consumers with the brand, taking advantage of artificial intelligence to create new experiences with digitalized outdoor advertising , in real time. "A unique way to bring the brand closer to users," she concluded, adding that "the outside world adapts and has a great future . "