Post by account_disabled on Feb 17, 2024 19:13:29 GMT 10
Okay, then I should always place my CTA at the top of the page.” As you can probably imagine, it didn’t take many landing page experiments to find out having the CTA at the top of the page isn’t always the best solution. I’ve tested lots of landing pages where a CTA placed below the fold out-performed a CTA placed above the fold. But really it’s not a question of above or below the fold – it’s a question of placing the call-to-action where it best complements the decision-making process of your prospects. As a general rule of thumb, if the product/offer is complex and the prospect has to digest a lot of information in order to make an informed decision, positioning .
On the other hand, if the product/offer is very simple and the Buy TG Database prospect hardly has to do any thinking in order to make an informed decision, positioning the CTA above the fold generally works best. But always test, test, test to find out what works best for your campaign. landing-page-optimization-mistakes-4 A simple way to avoid this mistake: Learn what you can from other people’s results, but don’t just assume that you can simply replicate those results on your own landing page. You can get a lot of inspiration and ideas from case studies but before you start implementing things, always take the time to build a solid hypothesis on how this particular test idea will increase conversion on your specific landing page.
In many cases, this simple exercise is enough to keep you from implementing things that are unlikely to work on your landing page and target audience. The Main Lesson I’ve Learned From All My Mistakes landing-page-optimizaton-mistaks-5 Your “target audience” on the other side of the screen is made up of flesh and blood. Ultimately, their decisions and actions will determine whether your conversion rate goes up or down. If you leave your potential customers out of the equation, your optimization efforts will never, ever reach their full potential.
On the other hand, if the product/offer is very simple and the Buy TG Database prospect hardly has to do any thinking in order to make an informed decision, positioning the CTA above the fold generally works best. But always test, test, test to find out what works best for your campaign. landing-page-optimization-mistakes-4 A simple way to avoid this mistake: Learn what you can from other people’s results, but don’t just assume that you can simply replicate those results on your own landing page. You can get a lot of inspiration and ideas from case studies but before you start implementing things, always take the time to build a solid hypothesis on how this particular test idea will increase conversion on your specific landing page.
In many cases, this simple exercise is enough to keep you from implementing things that are unlikely to work on your landing page and target audience. The Main Lesson I’ve Learned From All My Mistakes landing-page-optimizaton-mistaks-5 Your “target audience” on the other side of the screen is made up of flesh and blood. Ultimately, their decisions and actions will determine whether your conversion rate goes up or down. If you leave your potential customers out of the equation, your optimization efforts will never, ever reach their full potential.